Community Branding
We are a leading design team specializing in brand development, marketing communications, videography and wayfinding programs for towns, cities and regions in the US and Canada. All of our programs are built upon a foundation of methodical research, competent experience and thorough understanding of our clients’ objectives, culture and targeted audience. We help transform places into memorable experiences through evocative brand development and visual communications.
Engrafik, and our partner Ouray Studio, are industry leaders in the development of brands and support communications. We have an intuitive ability to collect the necessary information about a community, understand its culture and become intimately connected with its makeup in order to design an identity system that is uniquely tailored to your specific character.
Putting Your Best Foot Forward
A brand or logo functions as the keystone of your marketing and communication efforts. It ties all of the various elments you publish together and sets the tone for everything else.
Municipalities and tourism regions need a brand that can extend to physical media such as gateway signs, park signs, wayfinding signs, maintenance vehicles, and water towers.
Gulf Shores, Alabama
Following the comprehensive branding initiative, a regional wayfinding program was designed that included a comprehensive package of elements from gateway signage to streetscape banners.
Stevens Point, Wisconsin
Stevens Point is situated on the banks of the Wisconsin River, and is home to UW Stevens Point, The Riverfront Arts Center, SentryWorld Golf Course, the Wisconsin Children’s Museum, and a historic downtown featuring 13 murals that we turned into an opportunity for visitors to explore.
Sturgeon Bay, Wisconsin
Downtown Sturgeon Bay sits on either side of the bay, effectively dividing it in half. Knowing which side to park your car was a critical step in wayfinding for visitors..
Canmore, Alberta
In support a new brand for the Town of Canmore, Alberta, we created a set of highly distinct gateways, vehicle guides and pedestrian guides that look right at home in the Rocky Mountains.
