Stevens Point
Stevens Point is situated on the banks of the Wisconsin River and is home to the University of Wisconsin Stevens Point, The Riverfront Arts Center, SentryWorld Golf Course, Point Brewery, and Sculpture Park. Their historic downtown includes the Wisconsin Children’s Museum, Sunset Point Winery, Great Northern Distilling, and many shops and restaurants.
We created a strategic wayfinding plan to help people find and navigate the downtown area. A highlight of the downtown area is the large number of murals. We created the idea of a Mural Walk, which is intended to help visitors find the artwork—and encouraged them to explore downtown.
